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17LIVE Announces Major Collaboration with SEGA

17LIVE will implement in-app events collaborating with SEGA’s popular games, while an innovative project combining the popular “Yakuza” series with an unprecedented live commerce component is underway.

TOKYO, Sept. 25, 2023 /PRNewswire/ — 17LIVE Inc., largest live streaming platform in Asia, is pleased to announce that it will launch a major collaboration event with SEGA, a leading Japanese game hardware and software manufacturer, starting this autumn.

Collaboration Event for Like a Dragon Gaiden: The Man Who Erased His Name

The upcoming release of Like a Dragon Gaiden: The Man Who Erased His Name, scheduled for November 9, 2023, will feature a unique online event in the gaming industry, integrating the new live commerce service “17LIVE Shop” introduced by 17LIVE starting from the end of July. The event is titled Yakuza (Like a Dragon Gaiden) x 17LIVE Shinjuku Vision Appearance Contest.

In addition to the in-app events regularly held on 17LIVE, participating Live Streamers will promote the charm and world of “Yakuza 7 Side Story” to their viewers while also contributing to sales. Viewers can seamlessly make purchases and payments while watching the live streams.

Top-ranked streamers in the event will earn the right to appear in a Shinjuku Station Vision advertisement in Tokyo for “Yakuza 8,” set to release on January 26, 2024, where they will promote the game. It’s worth noting that online events centered around “Yakuza 7 Side Story” will also be conducted in the Taiwan and Hong Kong on 17LIVE. 17LIVE aims to promote the world of “Yakuza, popular not only in Japan but also worldwide, through the platform.

Furthermore, within the “Yakuza 7 Side Story” game, signage billboards featuring the 17LIVE logo will appear in a specific area. Players are encouraged to enjoy the game and try to find the 17LIVE signs as they play.

Sonic Superstars Collaboration Event

17LIVE has also announced the implementation of a collaboration event with “Sonic Superstars,” scheduled for release on October 17, 2023. This game is popular across a wide range of generations and features the iconic SEGA character “Sonic” as its motif. Digital gifts inspired by Sonic will also be prepared, offering an event with enjoyable content for both streamers and viewers, set to begin this autumn.

“We are very excited to be able to implement a new event concept in the world by incorporating live commerce into home video games on 17LIVE,” said Daichi Mukai, Section Manager, 3rd CM Section, Community Management Department, Marketing Division, Game Content & Services Division, SEGA. “The highly energetic community created in real-time by our streamers and viewers aligns well with the world of gaming. We hope that this collaboration event will further boost the appeal of new titles like ‘Yakuza 7 Side Story’ and ‘Sonic Superstars. Please stay tuned for the collaboration events between SEGA’s iconic game titles, popular among a wide range of generations, and 17LIVE.”

About 17LIVE

17LIVE, with a mission to enrich connections between people, is Japan’s largest live streaming platform with over 50 million users worldwide as of February 2023. Under one virtual roof and across seven continents, streamers and viewers come together to share ‘this very moment,’ aiming to create a world where joy and inspiration are shared in real-time. Visit 17LIVE online at, or download the free 17LIVE app: