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SHEIN X Designer Incubator Program Expands With First Collections Under the evoluSHEIN by Design Initiative

Six designers leverage SHEIN’s preferred material library to launch new sustainability-minded collections 

LOS ANGELES, Sept. 25, 2023 /PRNewswire/ — SHEIN, a global, integrated fashion and lifestyle marketplace, today announced that for the first time designers from the SHEIN X Designer Incubator Program have released collections under evoluSHEIN by Design, SHEIN’s product initiative aimed at accelerating the use of preferred materials and scaling responsible manufacturing processes. 

Each of the six U.S.-based SHEIN X designers launching these new collections – Alexandria Carroll, Anke Wonder, Farah Naz, Jacqueline City, Lauren Flagg, and Lillian Butterworth – were handpicked based on their passion for sustainable fashion. Customers can shop their new pieces here

“As a fashion company, our products are the biggest opportunity for impact, so we launched our evoluSHEIN by Design initiative to promote sustainable product development across SHEIN,” said Caitrin Watson, SHEIN’s director of sustainability. “The six designers launching collections today are already independently incorporating sustainability into their personal brands and have expressed that using these lower-impact materials is really important to them moving forward. We’re excited to open this up to our SHEIN X designers and beyond, and to hopefully inspire the next generation of sustainability-conscious fashion creators.”

To meet the evoluSHEIN by Design standard, garments must consist of at least 30% preferred materials, like recycled polyester, forest-safe viscose, and rescued deadstock, and be manufactured by suppliers that have achieved high social and environmental compliance verification through third-party audits. All pieces are also produced using SHEIN’s small-batch, on-demand production model and shipped in packaging made with recycled content. 

“We’re sending out a message about how we’re trying to be more sustainable, how we’re trying to get people more involved with using sustainable fabrics and shopping sustainable clothing to help us cut down the waste,” said Flagg, the designer behind SHEIN X Obviously Vintage. “This is the route that we want to go with fashion.”

The SHEIN X Designer Incubator Program empowers creativity by guiding independent fashion designers and artists through the process that brings their ideas to life – from product development to manufacturing, to marketing and supply chain logistics. Since its launch, nearly 3,000 designers and artists from around the world have leveraged SHEIN’s industry-leading, on-demand production to launch more than 25,000 original creations to SHEIN’s global audiences. In September 2023, SHEIN announced it will invest an additional $50 million in the SHEIN X program over five years, bringing the company’s total investment to $105 million through 2028.

The company looks forward to expanding its evoluSHEIN by Design initiative and inviting others to co-create these lower-impact collections, furthering its progress in the journey toward a desirable and sustainable future, accessible to all.

Learn more about the evoluSHEIN Roadmap here.


SHEIN is a global, integrated marketplace offering extended fashion and lifestyle shopping categories from SHEIN branded apparel to products from a global network of sellers, all at affordable prices. Headquartered in Singapore, SHEIN is committed to making the beauty of fashion accessible to all, leveraging its industry leading on-demand production methodology since 2012, for a smarter, future-ready industry.

To learn more about SHEIN, visit