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Taboola’s Skimlinks Partners with Yahoo Singapore for Exclusive Affiliate Opportunity at Yahoo Choice Awards 2023

Elevating Commerce Content and Recognizing Beloved Brands in Singapore

SINGAPORE, Sept. 28, 2023 /PRNewswire/ — Skimlinks, a Taboola Company, has partnered with Yahoo Singapore as the exclusive affiliate partner for their first annual online event, Yahoo Choice Awards, this year. The event will honor brands cherished by Yahoo’s readers as well as editors, solidifying Yahoo’s position as a key commerce content player in the Southeast Asian region.

Taboola’s Skimlinks Partners with Yahoo Singapore for Exclusive Affiliate Opportunity at Yahoo Choice Awards 2023
Taboola’s Skimlinks Partners with Yahoo Singapore for Exclusive Affiliate Opportunity at Yahoo Choice Awards 2023

The partnership presents an exceptional opportunity for merchants to spotlight their brands and captivate prospective customers in Singapore and across South-East Asia, positioning themselves prominently, ahead of the award announcement on October 24th.

Partnering with one of the world’s best guides to the Internet, merchants can boost their brand presence with customizable packages from Yahoo and Skimlinks. These include placement on the Yahoo Choice Awards topic page, social media integrations, and tailored brand content.

Quote from Reta Lee, Head of Commerce at Yahoo Southeast Asia at Yahoo

“Yahoo’s shopping content has grown tremendously since its launch in 2019 – now the leading commerce publisher in Southeast Asia. This year, we are excited to share the debut of Yahoo Choice Awards 2023 which grants a spotlight opportunity for brands and retailers who have been with us from the start. The focus will be to award the best and most loved brands, while helping our readers find the best deals and most trusted retailers for all their shopping needs.”

Quote from Jade McDade, Director APAC, Skimlinks • Publisher Account Management

“For over 3 years, Yahoo has been a steadfast global partner for Skimlinks. After our success in APAC with Yahoo Hong Kong’s 666 shopping event in June, we’re expanding our ecommerce partnership to Yahoo Singapore, offering an innovative platform for retail partners. The Yahoo Choice Awards provide an opportunity for regional retailers to align with a premium publisher in a high purchase intent audience environment.”

Over the last three years, Yahoo Singapore has demonstrated remarkable year-over-year growth from 2021 to 2023 in the Skimlinks Network, with a 489.7% boost in sales, and a 137% rise in traffic.

The Yahoo Choice Awards began on September 12, featuring a wide range of merchants, exclusive discounts, and promotions. Voting runs from September 19 to October 13, winner revealed on October 24, 2023.

Official event website

About Yahoo

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results. To learn more about Yahoo, please visit

About Skimlinks

Skimlinks is the world’s largest commerce content monetisation platform. Its technology enables publishers to earn a share of sales they drive through product links in commerce-related content, reducing their dependence on advertising and empowering publishers with new sustainable revenue sources. Skimlinks connects 60,000 publishers to 48,500 merchants worldwide, generating $2.5m of sales per day. With over a decade of industry experience, Skimlinks is a trusted partner of many top publishers, including Conde Nast, Hearst, and Yahoo!. The platform operates globally, with a strong presence in the US, UK, Europe, and APAC.