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Northern Malaysia Leads the Way in Shopee Live Streams

 Fashion and Jewellery Top the List of Best-Selling Items 

KUALA LUMPUR, Malaysia, Oct. 2, 2023 /PRNewswire/ — Shopee Spotlights Local reveals that the top performing Shopee live stream sellers from each state across Malaysia sold 4.6 Million ringgit in goods in the last twelve months by hosting more than 2,300 streams*.

Lulu Waniey at Shopee Live
Lulu Waniey at Shopee Live

Half of the most active livestream sellers focused on fashion, evenly split between new and pre-loved apparel. Additionally, jewellery, perfume, and beauty products comprised a quarter of livestream sales.

Interestingly, the top four live stream sellers from Penang all sell jewellery, contributing to the Northern region boasting the highest sales from Shopee Live with 1.5 million ringgit in goods sold followed by the Central region at 1.2 million ringgit. The most active region is the East Coast with 30% of all streams coming from Kelantan, Terengganu and Pahang sellers. All states except Johor have livestream sellers offering bundled and preloved goods.

Shopee Live sellers benefited from strong customer engagement and reach, demonstrating impressive growth. One such seller is Lulu Waniey, the owner of Lulu Resources from Kota Bharu, Kelantan, that offers Muslimah clothing**.

Before Shopee Live, Lulu operated in offline markets like Pasar Malam and Pasar Pagi. Some days, she could barely make RM100, facing constraints like renting a physical store and inconsistent market timings. She changed her own fortunes by embracing Shopee Live, which expanded her customer base, and boosted her sales significantly up to RM100,000 per month.

Lulu shared, “I am now 100% on Shopee Live. Having learned the ropes and gained confidence,  I feel like I have my own large store, where customers eagerly await my broadcasts. What’s more, I now have a better work-life balance, spending more quality time with my family. Running my business on Shopee Live has brought me not only joy but also fulfilment.”

Meanwhile, Ooi Zhi Wei, owner of Zhi Wei Herb selling Grade-A nutritional herbs and nuts, was an early adopter of Shopee Live in 2019***. Zhi Wei embraced face-to-face interactions with customers, offered real-time product demonstrations, and ensured transparency on every live stream.

Like Lulu Resources, Zhi Wei Herb saw immediate results. “My store performance improved markedly. Stronger relationships with my clients translated into higher store traffic. For instance, if we had 12,000 viewers during a session, approximately 70% of them would subsequently visit our Shopee store.”

Notes to Editor:

Shopee Live:[Shopee-Live]-What-is-Shopee-Live

*Shopee Spotlights Local – Unveiling Malaysian Gems booklet features top performing live sellers in each state, by top number of livesteams and top sales generated in the last 12 months ended 31 July 2023:

**Lulu Resources Shopee store:

***ZhiWei Herb Shopee store: 

About Shopee

Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalise and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities.

Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping homegrown brands and entrepreneurs succeed in e-commerce.

Shopee is part of Sea Limited (NYSE: SE), a leading global consumer internet company. Sea’s mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena and SeaMoney.