Sunday, June 16, 2024

Inaugural SmartBiz Expo sparks new business ideas

The ever-changing global trade environment is presenting different opportunities and challenges. The HKTDC will launch the SmartBiz Expo this year to showcase technological applications and innovative solutions to promote industry exchange and to inspire new business ideas.  The event seeks to help businesses satisfy consumer needs and maintain productivity and competitiveness through business transformation, innovation, upgrade and technology.

The inaugural SmartBiz Expo will gather more than 500 exhibitors from 43 countries and regions to showcase the latest business solutions, technology applications and operations support as a one-stop platform. At the Techtopia zone will be an array of technologies for business transformation and upgrade, including augmented reality, virtual reality, artificial intelligence (AI) and Internet of Things (IoT) applications. The Boosters zone will feature diverse business solutions, such as cloud services and e-commerce systems, logistics, branding, marketing, consultancy and financial and legal services. In addition, the Envision Lot zone will exhibit the inventions and research findings from the Chinese mainland, Taiwan, Hong Kong, Europe and Asia. The HKTDC will also set up The Hatchery zone to the fair to let local and overseas start-ups promote their businesses to potential business partners.

More than 20 seminars will be held during the fair, inviting industry experts to examine global market conditions, business opportunities in AI, technological innovation and marketing strategies, as well as the latest trends in online shopping and social media. Speakers include Herbert Chia, Venture Partner of Sequoia Capital China; Leo Liu, Alibaba Cloud General Manager (HK, Macau, Taiwan & Korea Region); Andrew Young, IBM China / Hong Kong Limited Commercial Sales Unit Executive; Gerardo Salandra, CEO and founder of Rocketbots; and David Tang, CEO of BeeHive Network Information Technology Limited. In addition, the HKTDC will organise a three-day “FitBiz Rendezvous” programme, where a series of thematic forums and seminars, multiple pitching sessions and inventors & tech savvy demonstrations will help businesses find new inspiration.

In the age of big data, corporations are actively exploring cost-effective marketing strategies. The HKTDC and the Trade and Industry Department will co-organise a seminar series entitled “InnoTech for Branding – From Surviving to Growing”. Topics covered will include online marketing, branding with virtual reality, and big data. The seminars will help SMEs understand branding strategies, identify consumers, adjust business models and build brands.

The Expo composes of 6 major themed zones showcasing innovative business solutions and ideas, and latest technology and creativity that could be applied to business to achieve business growth, including “Techtopia” that features latest applicable technology; “The Muses” that showcases designers’ creativity; “The Envision Lot” that focuses on global inventions; “The Hatchery” which presents worldwide innovative and technology start-ups; “The Pathfinder” that helps SMEs to uncover overseas trade and investment opportunities and “The Boosters” which provides a full range of business solutions that are essential for enhancing competitiveness.

Keep your business healthy and on-growing and expand your enterprises’ connections with potential partners from around the world.  Be the first to join the intensive 3-day seminar programme “FitBiz Rendezvous”, start-ups pitching sessions, inventors and tech savvy demonstrations, business matching and networking events.

HKTDC SmartBiz Expo

Date:     6-8/12/2017 (Wed – Fri)

Venue: Hong Kong Convention and Exhibition Centre

Opening hours: 6/12 (Wed) 9:30 – 6:00

7-8/12 (Thur-Fri) 10:00- 6:00

Free Admission.  For trade visitors aged 18 or above only.

Enquiries:           (852) 1830 668

Concurrent event: HKTDC Hong Kong International Franchising Show

*Content Provided by HKTDC Smartbiz Expo

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