Saturday, June 22, 2024

SmartBiz Expo and International Franchising Show – Reimagine and Reinvent

The fourth HKTDC SmartBiz Expo and the sixth Hong Kong International Franchising Show will be held online from 2 to 4 December, providing a one-stop platform to support SMEs in exploring innovative business solutions and management optimisation technologies that can enhance both productivity and competitiveness. Under the theme “Reimagine‧Reinvent”, the virtual event will bring industry leaders together to share their insights at a series of webinars covering areas such as the stay-at-home economy, challenges under the new normal, boosting productivity, and capturing new business opportunities.

The first webinar on day one will be “T-Chat: Riding the wave of the Stay-at-Home Economy and Managing a Remote Business”. Robert Glazer, Founder and CEO of Acceleration Partners, will share insights into corporate cultures under work-from-home arrangements, human resource (HR) transformation and supporting corporations in adjusting to the new normal. Not only is Mr Glazer a renowned thought leader in corporate culture, he is also a bestselling author and renowned speaker. He ranked second on Glassdoor’s list of top CEOs for SMEs in 2018, and was on the Forbes list of 20 Speakers for 2017.

Many people showed a preference for staying at home during the pandemic, with e-commerce platforms helping users to efficiently access all basic necessities. This in turn boosted the development of the stay-at-home economy, where enterprises need to attract customers looking to shop from home and upgrade their delivery and pickup processes at the same time. This trend will be examined in a webinar titled “Winning the E-Commerce Race – Re-creating a Brand New Customer Experience”. Gordon Lam, Board Executive Director at Bonjour Holdings Limited, and Angel Cheng, Business Development Manager at Starling Labs Limited (SHOPLINE), will share their thinking on the growth of the stay-at-home economy and the market strategies that can help enterprises capture opportunities. In another webinar, “Redefining Work under COVID-19”, Peter Lee, Head of Corporate Business at Microsoft Hong Kong Limited, will examine the technological ways to enhance corporate productivity under work-from-home arrangements.

Other webinars will focus on e-commerce, marketing, artificial intelligence (AI) and big data applications, cyber security, domestic sales and 5G technology. The SmartBiz Expo also includes activities related to corporate transformation, with various seminars, programmes and workshops supporting SMEs to be future-ready.

In addition, a one-year online promotion programme called “Connect with Smart Advisors” will be launched, enabling experts in innovation and technology to virtually demonstrate their  products and technological solutions on the SmartBiz Expo, Hong Kong International Franchising Show and Sourcing websites, helping SMEs to seize new business opportunities in the face of the pandemic.

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