Tuesday, June 18, 2024
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AUPUP Accelerates International Business Expansion and Launches International Building Materials Alliance

HONG KONG, Aug. 7, 2023 /PRNewswire/ — On August 4, AUPUP, a leading third-party business-to-business (B2B) building materials procurement trading eCommerce platform, held a press conference at the Hong Kong Convention and Exhibition Centre to announce the expansion plan of its international business and the establishment of the International Building Materials Alliance (IBMA).

AUPUP’s international expansion will provide services and support for international developers, builders, renovation companies, supply chain companies and more. The foundation of the IBMA will foster collaboration between enterprises, expand markets, and promote innovation and development within the industry.

“AUPUP will leverage its platform advantages to empower partners, synergize strengths, and help top-quality Chinese building material companies expand into international markets,” said Du Jun, Founder and Chairman of AUPUP. “We aim to provide international customers with more high-quality, cost-effective building material products, jointly serving the global architecture and building materials industry chain, and fostering a global ecosystem.”

AUPUP’s international business boasts advantages such as a vast network of over 8,400 building materials suppliers, over 2,600 corporate clients and a cumulative market value (CMV) of 1.2 trillion RMB since 2017. AUPUP has begun building its international supply chain and conducting international business since 2021, targeting major markets such as Southeast Asia,North America, Australia, and the Middle East.

The IBMA is a collaborative platform initiated by AUPUP. The alliance comprises premium suppliers and partners with international experience and service capabilities. It aims to provide international clients with high-quality products and solutions at competitive prices. AUPUP also works with certification and testing institutions like TUV to ensure that the supplier qualification meets the quality requirements of customers, and the products meet the requirements of local import quality certification.

AUPUP’s International Expansion Journey – Past, Present, and Future

AUPUP has outlined its three-stage plan for expanding into the international market. The first stage, from 2021 to 2023, has witnessed AUPUP focusing on building the integration of the building material supply chain, with over 1,100 exporters joined the IBMA. During this period, AUPUP diligently accumulated resources and established partnerships in key markets, including Southeast Asia, the Middle East, North America, and Australia.

From 2023 to 2025, AUPUP plans to enhance service capacity, introduce more Chinese building material brands to the international markets, and collaborate on B2B one-stop supply chain solutions encompassing consulting, design, materials, and installation, while simultaneously developing into a professional cross-border eCommerce platform specializing in building materials.

Between 2025 and 2028, AUPUP envisions assisting Chinese building material brands to bolster their growth in developing countries and regions. Additionally, the company intends to support local entities in establishing their own standard systems, with a particular emphasis on green building materials standards.

Leveraging its international business and the initiation of IBMA, AUPUP is committed to positively influencing the global building material industry. This will fuel growth and spur innovation within the sector.


AUPUP is a China leading one stop building materials supplier, founded by Vanke (173rd of Fortune 500 year 2023). Vanke is China largest real estate developer, has more than 35 years of accumulated experience and solid foundation in the fields of new product research and development, quality control, supply chain management and more. By sharing excellent resources and management experience, AUPUP helps its clients achieve business growth.

For any business inquiries, please contact Wang Yang at wangy03@aupup.com.
Official website:https://p.vvupup.com/en

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