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The GrowHub Innovations Company and CARENESS Join Forces to Introduce Traceability Technologies to Premium Skincare Products in Asia

SINGAPORE, Aug. 8, 2023 /PRNewswire/ — The GrowHub Innovations Company (“The GrowHub”), a leading Singapore-based technological firm specializing in transparent and sustainable supply chain management, announced a groundbreaking partnership with CARENESS, the prestigious skincare division of Koufuku Group. This strategic alliance will see the integration of The GrowHub’s cutting-edge traceability technologies into CARENESS’s premium range of skincare products. As a result, these products will be made available for consumers both online and in premium department stores in Singapore. Additionally, this partnership signifies The GrowHub’s successful entry into the Japanese market, a tightly-knitted community.

Left to Right: The GrowHub CEO Lester Chan, alongside CARENESS CEO Saori Kitamoto
Left to Right: The GrowHub CEO Lester Chan, alongside CARENESS CEO Saori Kitamoto

The collaboration between The GrowHub and CARENESS has grown significantly since last September when the two companies embarked on a joint project to penetrate new markets using GrowHub’s proprietary Web3 technology. The initial venture resulted in the successful introduction of Koufuku Group’s food products into Singapore’s market. Building upon this achievement, the newly formed agreement will further strengthen the partnership between The GrowHub and CARENESS.

CARENESS, renowned for its exceptional skincare products, has earned a reputation in Japan for its unwavering focus on production details and the highest quality ingredients. By adopting The GrowHub’s traceability technologies, CARENESS aims to provide consumers with an unprecedented level of transparency into their product qualities.

“We are honored to be working with CARENESS, and I am deeply impressed by the meticulous attention they devote to their products,” stated Lester Chan, CEO of The GrowHub. “Our technologies will empower CARENESS to showcase their exceptional product qualities to consumers, reinforcing their commitment to excellence.”

The GrowHub envisions a long-term partnership with CARENESS, fostering mutual growth and a shared dedication to sustainability and transparency in the beauty and skincare industry.

CARENESS’ CEO, Ms. Saori Kitamoto, expressed her enthusiasm for the partnership, stating. “We are excited to join forces with The GrowHub in introducing traceability technologies to our premium skincare products. This collaboration represents a significant step forward in our journey to provide consumers with the utmost confidence in our products.”

About The GrowHub Innovations Company: The GrowHub Innovations Company is a leading Singapore-based technological firm dedicated to providing cutting-edge solutions for transparent and sustainable supply chain management. As the Asia Pacific’s only Web 3-enabled plug-and-play ecosystem builder, The GrowHub focuses on traceability, data insights, and carbon credits. Leveraging blockchain technology, the company ensures full traceability throughout the supply chain, empowering businesses with data-driven insights for a more connected and responsible future.